House Painting Leads: Exclusive Pay-Per-Call for Painting Contractors
Painting leads split cleanly between interior and exterior work, and the two have very different seasonality and close dynamics. Exterior painting is weather-dependent — the market runs hard from April through October in most US climates. Interior painting runs year-round, with peaks around move-ins and holiday preparation. Running campaigns for both gives you volume in all seasons.
Interior vs. exterior painting leads
Exterior painting leads tend to be higher ticket ($2,500–$6,000 for a typical home exterior) and come with more consideration — homeowners often want two or three quotes before committing. Exclusive calls help here because the homeowner who called a specific painting company is warmer than one who submitted a form to five painters simultaneously.
Interior painting leads convert faster. A homeowner who wants two rooms painted before guests arrive in three weeks is motivated to schedule quickly. Average interior job runs $800–$2,500. Close rates on exclusive interior painting calls run 30–45% because the timeline pressure is real.
Painting lead cost benchmarks
| Service Type | Cost Per Call | Avg Job Value |
|---|---|---|
| Interior (1-3 rooms) | $25–$50 | $800–$2,000 |
| Interior (whole house) | $40–$75 | $2,500–$6,000 |
| Exterior (standard) | $40–$80 | $2,500–$5,500 |
| Exterior (2-story +) | $55–$95 | $4,000–$8,000 |
For contractors who also do deck staining, cabinet refinishing, or commercial painting, those can be layered into the same campaign with job-type filters. See all contractor lead verticals.
Exclusive painting calls in your market. Talk to RankLocal.