Exclusive home service leads — roofing, fencing, landscaping, pest control, garage door. Pay per live call or per booked appointment. No shared leads. No retainers.
Most home service leads come in three flavors. They're not equally good. Here's the honest breakdown — and why the model you choose matters more than the price per lead.
| Lead type | What you're buying | Exclusivity | Avg close rate | Work left for you |
|---|---|---|---|---|
| Shared lead | A contact sold to 3–5 contractors | No | 3–8% | Everything |
| Pay-per-call lead | A live inbound phone call | Yes | 15–25% | Qualify + book |
| Pay-per-appointment | A booked, confirmed job on your calendar | Always | 30%+ | Just show up |
We generate exclusive contractor leads across five core home service trades. Each vertical has its own demand patterns, qualification criteria, and pricing range.
We don't scrape directories or resell aggregator data. Every lead comes from inbound demand we create — then qualify and deliver exclusively to one contractor.
We run Google Ads and local SEO in your service area for your specific trade. Homeowners searching for roofing, fencing, or pest control find us first.
Right service, inside your zip codes, homeowner decision-maker, real timeframe. If it doesn't clear all four, you don't pay — and we don't send it.
Choose what you want: a live inbound call (pay-per-call) or a confirmed, scheduled appointment on your calendar (pay-per-appointment).
Trade, zip code, and weekly volume — all adjustable. Turn it up when you're slow, pause when you're full. No minimums, no lock-in.
Pricing scales with the model and your trade's job value. No retainers, no setup fees — you pay per lead, call, or booked appointment only.
A real inbound call from a homeowner who needs your trade. Exclusive to you. You convert the call to a booking yourself.
Qualified, scheduled, confirmed. Prospect is expecting your call or visit. You pay only when the appointment lands on your calendar. See full pricing →
Numbers are easy to put on a page. Here's an actual contractor outcome — with the methodology that produced it.
A plumbing company running in three metro areas. Primary constraint: lead quality variance. They were getting calls but estimators were driving to no-shows.
We applied the four-filter qualification standard — right service, right zip, homeowner decision-maker, confirmed timeframe. Junk credited back, no argument needed.
Lower volume, dramatically better conversion. Estimators stopped burning time on dead appointments. Gross revenue per lead nearly tripled inside 60 days.
The ProPlumb case study walks through the qualification setup, volume ramp, and what the numbers looked like at 90 days.
Built and operated by Nir Barlev, founder of RankLocal — running exclusive lead programs for home service contractors since 2021.
Tell us your trade and service area. We'll show you what lead volume looks like in your market.
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