Outdoor Lighting Leads: Exclusive Pay-Per-Call for Lighting Contractors

Outdoor lighting is one of the fastest-growing segments in home services, driven by permanent holiday lighting programs, landscape lighting design, and the combination of aesthetic and security value that LED lighting now delivers at accessible price points. The average outdoor lighting install job runs $1,500–$8,000 for landscape lighting and $1,000–$3,500 for permanent holiday lighting programs — making it a high-margin, recurring-revenue opportunity for the right contractor.

Permanent holiday lighting vs. landscape lighting

Permanent holiday lighting (Jellyfish Lighting, Govee, custom LED trim systems) has exploded in demand since 2020. Homeowners install once and control color and programming by smartphone. Install tickets run $1,500–$4,000. Once installed, the relationship continues with annual service visits and potential add-ons. Very high referral rate — neighbors see the house lit up and ask who installed it.

Landscape lighting covers path lights, uplighting for trees and architectural features, deck and patio lighting, and security motion lighting. These installs run $1,500–$8,000+ depending on scope. Landscape lighting leads respond well to booked appointments for design consultations since the scope is visual and benefits from a site visit.

Why outdoor lighting leads convert well

Homeowners who specifically search for outdoor lighting installation are not price shopping for a commodity service — they have a vision for their property and are looking for a professional to realize it. Close rates on exclusive lighting calls tend to run 25–40%, with higher-end jobs having lower close rates but much larger tickets. Focus your pitch on design quality and portfolio rather than lowest price.

See landscaping leads for the broader outdoor services picture.

Exclusive outdoor lighting calls in your area. Talk to RankLocal.