Landscaping splits into two business lines with fundamentally different economics: installation (high-ticket one-time projects) and maintenance (lower-ticket recurring visits that build predictable monthly revenue). The best landscaping contractors acquire installation customers through inbound calls and convert satisfied customers to recurring maintenance. Exclusive installation leads carry the highest immediate value; maintenance conversion creates the long-term base.
Michigan is an active market for landscaping services, shaped by cold winters with significant lake-effect snow; freeze-thaw damage drives spring repair demand across multiple trades. Detroit metro and Grand Rapids are active home services markets; older housing stock drives consistent renovation demand. Major landscaping markets in Michigan include Detroit, Grand Rapids, Lansing, Ann Arbor, and Flint. Demand is spring through fall for outdoor trades; winter for HVAC, plumbing emergency, and post-winter repair calls. RankLocal delivers exclusive landscaping leads in Michigan as inbound phone calls -- you pay only for qualified calls over 60 seconds from within your Michigan service area. Average call cost: $35-80 per qualified call. Close rate on exclusive calls: 25-40%.